SEMESTER 1 学期1
ADVANCED BUSINESS MANAGEMENT, 30 credits 高级商务管理,30学分
For students with a background in management 针对有管理背景的学生
Mandatory courses: 必修课
Strategy 战略学
Marketing of Innovation 创新营销
Organisation & Management 组织与管理
Corporate Finance 企业融资
Operations and IS IS和运营
Foreign language: Chinese, French, German, Italian, Portuguese, Spanish外语:中文,法文,德文,意大利文,葡萄牙文,西班牙文
Foreign language: Chinese, French, Portuguese外语:中文,法文,葡萄牙文
Sustainable Performance 可持续绩效
Professional and Personal Development 专业和个人发展
INTRODUCTION TO BUSINESS MANAGEMENT, 30 credits 商务管理概论,30学分
For students with NO background in management针对非商业背景学生
Mandatory courses:必修课
Marketing市场营销
Finance金融学
Statistics统计学
Sociology & Economics社会学和经济学
International Business Law国际商业法
Foreign language 1: English 外语1:英语
Foreign language 2: Chinese, French, German, Italian, Portuguese, Spanish外语2:中文,法文,德文,意大利文,葡萄牙文,西班牙文
Foreign language 3: Chinese, French, Portuguese外语3:中文,法文,葡萄牙文
Project Management项目管理
Professional and Personal Development专业和个人发展
SEMESTER 2 学期2
GLOBAL BUSINESS ENVIRONMENT, 30 credits国际商业环境,30学分
Mandatory courses:必修课:
Technology & Innovation Management 科技和创新挂历
International Business国际商务
US/China Corporate Governance美国/中国公司治理
Multicultural Management多元文化的管理
Intrernational Negotiation国际谈判
Offshoring & Outsoucing海外&外包
Foreign language: Chinese, French, German, Italian, Portuguese, Spanish外语:中文,法文,德文,意大利文,葡萄牙文,西班牙文
Foreign language: Chinese, French, Portuguese外语:中文,法文,葡萄牙文
Semester 3 学期3
Globalisation 全球化
DPP (Professional & Personal Development) 专业技能和个人发展
International Marketing Strategies for Luxury & Fashion Goods 奢侈品牌和产品的国际营销战略
Design and Innovation 设计与创新
Luxury and Fashion Products & Services Management 奢侈时尚产品与服务管理
Integrated Luxury & Fashion Communication 奢侈品和时装的综合传播
Fashion & Brand Management 奢侈品品牌管理
State of the Art in Fashion and Luxury 时尚与奢饰品艺术
Elective: Regulatory Issues in the Luxury Industry 选修:奢侈品行业的监管问题
Research Methods & Critical Thinking 研究方法和批判性思维
Semester 4 学期4
Advanced Strategy Seminar 高级战略研讨会
DPP (Professional & Personal Development) 专业技能和个人提升
Value Management and Marketing 价值管理和营销
Pricing, Distribution & Retail in Luxury and Fashion 奢侈品和时尚行业的定价、分销和零售
Consumers Trends and their Impact on Marketing Strategies 消费趋势及对营销战略的影响
Finance and Accountability in Luxury and Fashion 时尚奢侈品行业的融资和问责制
Sustainable Development: Sustainable Value Creation in the Luxury Industry 可持续发展:奢侈品行业的可持续价值创造
Elective: Advanced Advertising Strategies 选修:高级广告战略学
Elective: Advanced Service Management in the Luxury Industry选修:奢侈品行业的高级服务管理
How to Build a Brand 如何创造一个品牌
大专以上,TOEFL560,TOEIC800,IELTS6,ELS110